Nayra Keskin Demircioğlu embarked on a journey to bring her dream of creating her own brand to life, inspired by the valuable experiences she gained across various industries. Combining her academic education and professional expertise with her greatest passion, the art of jewelry, she founded the NAYRA brand.

Over the years, she had the privilege of working alongside the master craftsmen of Istanbul’s historic Grand Bazaar, immersing herself in both traditional craftsmanship and modern design philosophy. This transformative journey reshaped her perspective on jewelry, fostering the belief that it should not only be reserved for special occasions but also be a reflection of personal style in everyday life.

NAYRA's designs come to life in the atelier through meticulous and passionate craftsmanship. Each unique piece is handcrafted by skilled artisans, designed to complement women's style and accompany their personal stories.

With its ever-growing collection, NAYRA invites you to be part of a story that brings elegance into your everyday life.